NEWS

Guerrilla marketing campaign shows insanity of Vancouver real estate market

06/26/2015 05:52 EDT | Updated 06/26/2016 05:59 EDT
Just when you thought the Vancouver real estate market couldn't get any crazier, posters spotted on the city's West Side indicate there may be more madness yet to come.

The signs, simply typed on white card, with just a phone number across the bottom, read, "We buy old houses on 33' lots for $2 million."

The signs are the work of real estate agent Tony Savino who calls what he is doing "guerrilla marketing".

Savino told CBC News that he put up five signs in Kitsilano on Thursday night and already has one hot lead in the bag.

"I got one call last night, and we are looking at a lot tomorrow," he said.

The prospective property is on West 2nd Avenue and, Savino says, it will likely go for around $2.5 million.

This is not the first time the real estate agent has taken to posting signs on the streets of Vancouver.

"I did it once before — 15 years ago [in East Vancouver]," he says. "And it worked."

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