Interesting and conflicted
What it reveals is an interesting, albeit slightly conflicted snapshot of Canadian attitudes towards women's sports. For instance:- 90 per cent of people surveyed agree that women athletes are great role models for girls, but 33 percent say some sports are "unwomanly"
- 73 per cent feel that not enough media attention is paid to women's sports, but 49 per cent feel people are generally not interested in watching women play sports
- Females age 18 - 34 are the largest population group that feel people are not interested in watching women's sports (59%)
More following FIFA than CFL
How does the Women's World Cup stack up against other sports in terms of fan interest? Well it seems:
Soccer is for everyone, hockey is for men
Soccer and swimming were the top choices when respondents were asked to pick a sport they'd like their own child to play:- For eight-year-old girls: swimming (48 per cent), soccer (32 per cent), gymnastics (29 per cent)
- For eight-year-old boys: soccer (40 per cent), swimming (39 per cent), hockey (38 per cent)
Interestingly, the data reveals an attitude in Canada that 'soccer is for everyone, but hockey is still a man's game'.- 12 per cent identified hockey as a sport for girls versus 38 per cent for boys
Angus Reid senior Vice President Sachi Kurl says overall there is "room to be optimistic" in Canada because the survey shows a general level of support for girls and women in sports.