STYLE

Joe Fresh Taps Karlie Kloss And Joan Smalls For Fall 2015 Campaign

07/17/2015 10:02 EDT | Updated 07/17/2015 10:59 EDT
Courtesy Joe Fresh

Karlie Kloss returns to Joe Fresh as the face of its fall 2015 campaign, this time with fellow supermodel, Joan Smalls.

The statuesque beauties are joined by Sean O'Pry (a.k.a. the guy in Taylor Swift's "Blank Space" music video) and Andres Velencoso in the ad photographed by Johan Sandberg.

joe fresh

The campaign images show the quartet in key looks from the '60s and '70s-inspired collection, including classic puffer coats and denim essentials.

joe fresh fall 2015

joe fresh fall 2015

"This is our second season with Karlie Kloss and newly featured Joan Smalls, Andres Velencoso and Sean O'Pry. They resonate with customers around the world, which helps drive momentum for the ongoing expansion of Joe Fresh in international markets," said Mario Grauso, President of the brand. "Bringing together this exceptional group of talent creates an exciting moment for Joe Fresh and delivers our message of easy, modern style via bold and powerful imagery."

The campaign will run in all markets that Joe Fresh operates: Canada, U.S.A, South Korea, Saudia Arabia, Egypt, the UAE and Mexico.

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