As savvy consumers become more educated and aware about the dangers of toxic chemicals in their hair treatments and beauty products, we are seeing a welcome response to an eye-opening beauty industry epidemic in the form of conscientious salons and services.
Recognizing that conventional dyes can actually cause cancer, local and international brands such as Aveda, World and Green Beauty are committed to using products and providing services that are as clean and natural as possible, with guaranteed results that their customers love.
Here’s what you need to know about these eco-conscious hair salons:
An innovator and leader in the green beauty industry, Aveda uses plant-based, sustainably and ethically-sourced ingredients to create their award-winning dyes and beauty and lifestyle products, all of which come in recyclable packaging. Aveda’s factories are wind energy powered, their office lighting is set on timers, and as an actively cruelty-free organization, they refuse to source ingredients in regions such as China, where animal testing is mandatory.
At the Aveda Institute in Toronto, a full-scale salon operates on the main floor, while a new generation of green-inspired hairstylists and colourists are expertly trained above. A passionate and internationally experienced team of teachers oversees every step of the students’ educations, from the classroom to the salon floor. Clients are offered Aveda’s signature relaxation tea upon arrival and are treated to an aromatherapy hand or shoulder massage using a custom blend of naturally pure essential oils.
When it comes to colour, Aveda’s choices are as healthy as possible -- their glosses are 99 per cent naturally-derived and their semi-permanent colours come in at 96 per cent. Even their enlightener is made from a dust-free powder that can’t be inhaled in the air, making it safe for both client and colourist alike.
With initiatives like Walk For Water, which raises significant funds every year, to building a bee reserve in Minneapolis where their head office is located, Aveda is making a huge impact in the beauty industry, setting the tone for their eco-aware industry colleagues, like World and Green Beauty here in Toronto.
Based out of his eco-chic downtown salon (think living walls and solar panels with exposed brick), Brian Phillips knows first hand the dangers of exposure to the harsh chemicals that are found in conventional hair products. After tracing a serious bout of contact dermatitis on his hands from the solutions he was applying to his clients’ hair, he became inspired to create a line of products that was safe for his staff and clientele while leaving as small a carbon footprint as possible.
In 2001, he launched a line of dual-purpose luxury hair and skin care products designed to nourish and sustain, and has been dedicated to a business and way of life that respects and honours the earth, body and spirit ever since.
His high-end, yet perfectly minimalist line of products can be found at equally conscientious establishments throughout the city including Green Beauty, a full service spa, beauty and hair salon, owned and curated by Donna Bishop.
3. GREEN BEAUTY
Shopping the boutique at Green Beauty will bring you to a carefully-selected assortment of natural beauty products tested and personally endorsed by industry professionals. These same products are used in the spa services and treatments offered by the salon ranging from bridal packages, gel manis and lash extensions, to waxing, blow-outs and cut and colours.
Aware of the busy lifestyles of her urban clientele, Bishop offers several mini services such as a 20-minute facial, or a delightfully detoxing scalp treatment, designed to instantly revitalize and de-stress.
Demonstrating the same dedication to eco-beauty as Aveda and World, Green Beauty’s hair products and services are as natural as possible, with an unwavering commitment to professional results.
With innovators such as these three strong presences in the local and international beauty industry, consumers clearly have a choice on how they want to treat their bodies, and even more specifically, their hair. And as supply continues to meet the demand for more eco-aware options, it’s safe to say that the future of professional hair care looks naturally beautiful and bright.
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