BC Ferries Buffet Ad Is Either Sexist Or A Lame Joke

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There's no question that a trip with BC Ferries can offer some spectacular views, and you can even enjoy a lovely buffet on some sailings.

But an on-board ad spotted by American musician Jack Antonoff might make some people lose their appetite.

A table-top promotion for the Pacific Buffet has flowery description of the options "For Her," including "a cornucopia of robust and delicate flavours."

Under "For Him," the sign simply says "All. You. Can. Eat."

gross me out

A photo posted by jack antonoff (@jackantonoff) on


The guitarist for the band Fun captioned his photo, "Gross me out."

Commenters were split down the middle, with some feeling outraged by the message...

  • "Great. They even made a menu sexist."
  • "What kinda sexist bullshit is this"
  • "I'm pretty sure 'all you can eat' works for a girl too"
  • "'Succumb to the sensory experience' because it isn't bad enough to make it sexist...go ahead and make me think even the salmon has more power than I do"

... and others feeling rather amused.

  • "Canadian humor, I guess. (BC) ferries at its best."
  • "What a shame, I thought it was pretty funny."
  • "It's a joke people."

BC Ferries spokeswoman Deborah Marshall said the ad was part of a campaign from 2011 on three vessels assigned to the Tsawwassen-Swartz Bay route. But some old signage remained on the Spirit of Vancouver Island ferry.

"The ad campaign was meant to be cute. We certainly didn't mean to offend anyone," she told HuffPost B.C. in an email.

The corporation hadn't received any complaints before, but the signage has now been removed, said Marshall.

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Pacific Buffet | BC Ferries - British Columbia Ferry Services Inc.

Riding the ferry for fun, and for the buffet