Gervais tweeted a link to CBC News' story about the armadillo Saturday morning, along with an edited photo of what appears to be an armadillo wearing a pair of sunglasses. He included the hashtag #karmadillo, a portmanteau of karma and armadillo.
Gervais wasn't the first to coin "karmadillo" when the story broke — it was posted multiple times in the comments section on CBCNews.ca, on our Facebook page and on other news outlets' coverage.
But Gervais got the ball rolling with the help of his 9.52 million followers, and it's since been used more than 1,000 times on Twitter alone.
This is at least the second time an armadillo's natural armour caused an unfortunate backfire in the United States. BBC News reported in April that a similar incident happened in Georgia.