STYLE

Jenny Bird Partners With Indigo For Modern Pearl Collectoin

08/11/2015 10:31 EDT | Updated 08/11/2015 11:59 EDT
Madelyn Chung

Jenny Bird has just taken the classic pearl and given it a modern twist.

The prominent Canadian jewelry designer has teamed up with Indigo to create an exclusive diffusion line, and we're obsessed.

Called the 'Modern Pearl' collection, the pieces are designed for the feminine, fashionable woman who is seeking the edgy touch that Bird's eponymous line is known for. Jenny even dubbed them "b*tchy pearls," because of that extra edge.

jenny bird indigo

"My aim was to make the pearl modern and cool for her; to give it some edge while maintaining its classic integrity," Bird said. "I had so much fun with that design challenge and I am so proud of the results. It's like whipping up a new recipe, and having it turn out just right."

The 24-piece diffusion line is comprised of 14 different styles including earring crawlers, sleek structural collars and delicate pendants. All incorporate pearls throughout, along with Bird's signature chains. And the best part? They're super affordable, all retailing under $100.

The Jenny Bird x Indigo collection is available now at Indigo.ca and will be in key locations including Indigo Toronto Eaton Centre, Indigo Bay & Bloor and Indigo Granville as of August 31.

Check out some of the pieces below:

JENNY BIRD x Indigo

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