In an interview with The Daily Mail, Couderc listed off the types of women he doesn't want to see wearing the French fashion house's iconic bandage dress.
His list included women who are "voluptuous" and women who have "very prominent hips and a very flat chest." And if you're a lesbian, Couderc doesn't think you'll even have any interest in wearing the figure-hugging, body-con dress either.
"If you're a committed lesbian and you are wearing trousers all your life, you won't want to buy a Leger dress. Lesbians would want to be rather butch and leisurely," he told The Daily Mail. Yup, those words actually came out of his mouth.
And that's not all. Couderc also had this to say about women, namely mature women, who try on Leger dresses: "You women have a lot of problems. You will lose the plot. You will come and you will put a dress on and you'll be in front of the mirror, like, 'Argh, I'm so fat.'
"Yes, you have a 12th of an inch around your stomach, it's not really a disaster, and what you're not noticing is that your cleavage is about two inches too low because you are 55 and it's time that you should not display everything like you're 23."
Couderc also said he "refuses to give free dresses to celebrities if they are judged to lack sufficient class."
Women took to Twitter to express their outrage over the Couderc's comments, including comedian Margaret Cho, and Australian-British author Kathy Lette:
Herve Leger boss will need his OWN bandages after saying that lesbians & voluptuous women r banned from wearing brand's iconic bandage dress— Kathy Lette (@KathyLette) August 16, 2015
UK Director of Herve Leger on body con dress. Are u a *committed* lesbian? #butchandleisurelyAugust 17, 2015
these designers blow my damn life saying “who” their clothes are for. wanting y'all's subjects to look like corn dogs in a bandage dress.— baémy winehouse (@whoaDELAMEG) August 17, 2015
According to Cosmopolitan.com, Hervé Léger, which is owned by BCBG Max Azria Group, released the following statement in response to Couderc's remarks:
The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc's comments made in the Mail on Sunday. BCBGMAXAZRIA Group is working in concert with MJH Fashion, the London-based licensee of the Herve Leger brand, to investigate and establish appropriate next steps. The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour and feminitity (sic) without discrimination.
For more from the outrageous interview, head over to The Daily Mail.
UPDATE: Herve Leger has confirmed to Vogue UK that Patrick Couderc "is no longer associated with the company."
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