Swoop, there it is!
With a deep side part and long, front strands, the 21-year-old Canadian star definitely made a statement as he walked the red carpet of the awards show on Sunday evening.
Naturally, the Twitterverse had a lot to say about the "What Do You Mean?" singer's new hair.
Some thought it looked like Kate Gosselin:
— Channel 96.1 (@channel961) August 31, 2015
Justin Bieber looks like Kate from Jon & Kate plus 8— ♛Tarah❁ (@tarahG_15) August 31, 2015
While others just thought it was a general soccer mom 'do:
Justin Bieber looks like an ex convict soccer mom pic.twitter.com/RgHN8CM0Yl— Bill (@bill_fox8) August 31, 2015
Justin Bieber or soccer mom pic.twitter.com/TOJEHQDJJt— 6(31) God (@CurvedForever) August 31, 2015
JUSTIN BIEBER OR MY MOM pic.twitter.com/RARqIhPo1C— yung mads (@MadisonLeiigh) August 31, 2015
why justin bieber look like that one mother at old navy that gets mad at you for not taking her "online only" coupon in-store— kira (@rIIyrad) August 31, 2015
One publication thought he was a "less awkward Saint Laurent model"
While someone else got "scene boy".
Why does justin bieber look like a scene boy— gross borin (@Graceboran) August 31, 2015
And of course, there was a '90s boy band reference:
We say, at this rate, the "swoop" will be the new man bun.
Check out more photos from the VMA red carpet here: