WestJet is getting pretty good at the whole: "surprising people with really awesome experiences" thing.
They've nailed Christmas
and playing golf.
They're even good at April Fool's jokes:
So what have the (arguably awesome) marketing mavericks at WestJet come up with now?
The Vegas equivalent of this:
Passengers on Flight 1116, from Toronto to Las Vegas, were greeted by a (somewhat) familiar face:
He offered them a choice: their normal planned vacations or a one-in-a-lifetime experience. Most chose the adventure that awaited them.
They were taken to a large and mysterious place.
AND THEN THEY PARTIED.
They also got awesome stuff like:
Upgraded hotel rooms
And helicopter tours.
All-in-all, everyone had a blast.
Except for this poor couple.