BUSINESS

Hershey Kisses Deluxe Takes The Concept To A Whole New Level

10/20/2015 10:15 EDT | Updated 10/20/2016 05:12 EDT
HERSHEY, Pa. — Pennsylvania's most iconic chocolate maker is doubling-down on one of its most popular treats.

The Hershey Company on Tuesday announced its Hershey Kisses Deluxe.

The new Kisses, on sale Nov. 5, will be twice the size of a normal Kiss — the oversized, chocolate chips wrapped in silver foil — and feature a hazelnut centre and rice crisps in the chocolate.

The bigger Kisses are wrapped in gold foil and, according to the company's website, will be packaged in quantities ranging from 3 to 75. The three-Kiss box will cost $1; the 75-piece gift box will be $32.

Company officials tell USA Today the innovation is the biggest since the central Pennsylvania company added almonds to the Kisses 25 years ago.