BUSINESS

Cherry Hill Mall Abandons Plan To Charge For Sitting In Santa's Lap

11/16/2015 05:25 EST | Updated 11/17/2015 12:59 EST

CHERRY HILL, N.J. — Santa Claus is free again.

A New Jersey mall has eliminated a requirement that parents pay $35 to $50 for a photo or video package for their kids to get into Cherry Hill Mall's Adventure to Santa exhibit.

The Philadelphia Inquirer reported that the move sparked anger from many parents, some who said the charge inherently pushed away low-income families and ran counter to the spirit of the holiday.

The mall said in a statement Monday that it wants to keep things festive and bright in the spirit of the holiday season.

Pennsylvania Real Estate Investment Trust, which manages the mall, says the exhibit is one of only 12 Adventure to Santa attractions in the country. The attraction was free last year.