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Edeka's Touching Christmas Ad Will Make You Think Twice About Holiday Plans

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When families grow older together, it’s easy to let sibling and parental relationships stretch, thin, and fall apart.

Time can sometimes be the hardest gift to give someone.

So in a bid to remind people about the point of Christmas, German grocer Edeka released an ad Saturday focused on family, unabashedly tugging at heartstrings.

The ad uses a vignette of an elderly man repeatedly sidelined by his busy children during the holidays. He lives with his dog and chops carrots in his kitchen when a voicemail from his daughter plays.

“We’ll try again next year. It’ll work out, I promise. Merry Christmas, daddy,” she says off-camera.

He eats his Christmas dinner alone, again.

Then his children, scattered around the world, receive obituaries and calls. The message is a macabre one: there will be no more Christmas dinners with Grandpa.

The children come together for a memorial, but when they step inside the family home, a strange sight awaits them. A table fully set and a Christmas tree decorated and lit. The elderly man appears from the kitchen, dressed in a buttoned cardigan and tie, and looks at his family.

“How else could I have brought you all together, Mmh?”

Any feelings of deception are seemingly forgiven and the family is shown regaling in each other's company. The clip wraps with a short but poignant message: “Time to come home.”

BRB. There’s something in our eyes.

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