BUSINESS

'The 6' makes a fashionable footprint with new Nike shoes inspired by Toronto

12/04/2015 11:05 EST | Updated 12/04/2016 05:12 EST
TORONTO — "The 6" is getting its own shoe.

The nickname assigned to Toronto by hometown hip-hop star Drake has been stamped on new Nike shoes designed by Canadian Erin Cochrane.

Many believe "The 6" is a reference to Toronto's 416 and 647 area codes, but the footwear giant says the name of the Air Max 1 shoes refers to Toronto's six pre-amalgamation boroughs.

Nike says Toronto has experienced a "cultural renaissance" spanning sports and entertainment and the company wanted to celebrate the success with a shoe "Torontonians can call their own."

The shoe's signature Canadian touches include sock liners inspired by the Northern Lights, as well as a graphic featuring Toronto's iconic CN Tower.

The shoes will be available in Canada on Dec. 6 and in the U.S. on Dec. 17.