"We could not be more thrilled about this as a platform to be able to reach new audiences, to continue to focus the country's attention on the fact that 88 Americans die as a result of gun violence each day," Feinblatt said. The project came together within the last month, and Behrens said more players would have wanted to be involved if they had more time. Even so, Feinblatt said the organization never had such involvement from professional athletes, calling it "pretty remarkable to have survivors of gun violence standing shoulder to shoulder with some of the biggest stars." "Oftentimes, the stories of the everyday Americans who deal with this issue in a profound way because they've lost someone they love to gun violence, those stories often go untold," Feinblatt said. The spot ends with the voice of Curry, whose daughter charmed fans during Golden State's playoff run, saying, "We can end gun violence."
"The guys really wanted to kind of put their voices behind this."
The Bulls' Noah, in Chicago, and Anthony, in his hometown of Baltimore, have been particularly vocal about making their cities safer. Behrens said the league's involvement was a natural fit, in line with other community service initiatives such as the White House's My Brother's Keeper program. "You need to raise awareness and you need to do it in a way that makes people realize there is something that they can do, and that's really how the spot ends," she said. "We can do something about this and that's the point. If we can then we should."
"Oftentimes, the stories of the everyday Americans who deal with this issue in a profound way because they've lost someone they love to gun violence, those stories often go untold."
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