In Canada, he's "Fashion Santa."
But in Mexico, he's "Mr. Claus."
A series of photos posted to the brand's Instagram page show Mason outfitted as "Mr. Claus," a fashionable gent modelling clothes in a cozy setting.
There's also a Facebook account, "Mr. Claus," that shows "Santa" reading people's letters in Spanish.
The campaign has proven popular enough to spawn a hashtag, #QueridoMrClaus, that has spawned several tweets.
#QueridoMrClaus, Netflix and chill?— Max Rockatansky (@DevotchkaMarina) December 11, 2015
Fashion Santa's tenure at Yorkdale Mall appears to be over.
But Mr. Claus should be more than enough to tide people over through the holiday season.
Here are more photos of Fashion Santa, aka Mr. Claus:
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