Postmedia Finger Ads Freak Out Social Media

One of Canada's biggest media companies is giving its readers the finger — but it's not what you might think.

Postmedia rolled out a cheeky ad campaign with fingers mussed up as people in an effort to show how many ways readers can access the company's content in the digital age.

Good lord Postmedia, you're scaring the children. pic.twitter.com/qK86rZmQHo
— Steve Ladurantaye (@sladurantaye) January 5, 2016

Meet the Postmedia Finger Family. pic.twitter.com/GJeR39k9oE
— Steve Ladurantaye (@sladurantaye) January 5, 2016

@sladurantaye ...but they brought in a #Millennial in #YQG. I may or may not know her ;) pic.twitter.com/e8Qa8FzEYl
— Yvonne Pilon (@YvonnePilon) January 5, 2016

Why is the the Postmedia finger person campaign popping up today? Has been going for at least eight or nine months.
— Daniel Kaszor (@dkaszor) January 5, 2016

The unusual ads promoted Postmedia's revamped, "four-platform" experience on tablets, smartphones, laptops, and in print.

The campaign was published in the Montreal Gazette, Ottawa Citizen, Edmonton Journal, and Calgary Herald last year, Marketing Magazine reported.

Toronto-based agency Sid Lee designed the ads, titled "At Your Fingertips."

Here are a few more tweets mocking the ads:

And it's PostMedia's middle finger, people pic.twitter.com/BtohLO60Au
— Tracey Kent (@TraceyKent) January 5, 2016

@sladurantaye Postmedia. Giving You the Finger Every Day.
— Heather Mallick (@HeatherMallick) January 5, 2016

OMG this Postmedia finger fest is the most frightening and hilarious thing at the same time. https://t.co/39Z82IuYFC
— Sarah Head (@heradasha) January 5, 2016