Well, we saw this one coming.
On Wednesday, Mango announced model of the moment, Kendall Jenner, as the new face of "Tribal Spirit," a mini-campaign from the brand's spring 2016 collection. The earth-toned collection, "inspired by the African savanna," as described by WWD, includes "ethnic-inspired trends" like fringe, robe and tribal prints.
From the moment the Spanish high-street's campaign hit the Internet, it was subjected to controversy and accused of cultural appropriation with many asking why the brand would not appoint a African model to star in a campaign inspired by Africa.
Mango vice-president, Daniel López, tells WWD that Kendall "was the best model to embody this trend."
And Twitter was not happy about that:
Mango's new campaign Tribal Spirit is inspired by the African Savannah & Kendall Jenner, a white girl, is the model??? Why????????— ⭐️ sharpay evans ⭐️ (@chandravidar) January 15, 2016
i mean im happy and all for kendall, but why not use a woc for an african inspired look??? pic.twitter.com/X1SkYN6V05— Natalia Mamonova (@Whatevar_Nat) January 15, 2016
Mango isn't the first fashion brand to be accused of cultural appropriation. Valentino's "Africa-inspired" fashion show for spring/summer 2016 came under fire when mostly white models walked down the runway donning cornrows. And Canadian design duo, DSquared2's fall/winter 2015 "DSquaw" collection caused outrage for being racially insensitive with their "misappropriate aboriginal designs."
Mango has yet to publicly address the issue.
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