What do you do in your Calvins?
If you ask Justin Bieber, he flaunts. His package. Front. And. Centre.
The hitmaker behind "Sorry" is making no apologies for his appearance in Calvin Klein's spring 2016 ad campaign, which both he and the designer promoted on Instagram Tuesday.
And Bieber is hardly the only celebrity to feature in it.
A video posted to Calvin Klein's own Instagram shows famous faces including Kendall Jenner, Fetty Wap and Kendrick Lamar.
What do superstars, musicians, models, actors and artists do in #mycalvins? Find out in the Spring 2016 Calvin Klein global advertising campaign, featuring @justinbieber, @kendricklamar, @fkatwigs, @kendalljenner, @abbeylee, @fettywap1738, @teriyakipapi, @saskiadebrauw, @adwoaaboah, @joeybadass, @karate_katia, @princessnokia and more. Photographed by Tyrone Lebon.
Each of them fills the blank space in the phrase, "I ____ in #mycalvins."
The brand had an equally provocative photo of Bieber to share on its own account.
Jenner also gave the campaign a push on social media.
One thing is certain: asking any of these people what they do their Calvins clearly isn't too personal a question.
For all the shots from the campaign, check out the gallery below!