STYLE

ASOS' 'Slave' Shirt Listing Prompts Company Apologies

02/04/2016 06:17 EST | Updated 02/06/2016 01:59 EST

U.K.-based clothing retailer ASOS is apologizing after it advertised this "slave" shirt being worn by a black model on its online store.

The shirt was created by an independent brand known as Wasted Heroes.

slave shirt

The company said the point of the shirt was to suggest that one could become "slave to a label."

ASOS sent a series of tweets apologizing for the item after the listing started trending on social media this week.

It removed the item from its website altogether.

ASOS also issued this statement:

Marketplace is a collection of independent sellers who must agree to our terms and conditions when they join. Whenever we find product that violates our policies we remove it immediately. There is also a “report this item" link under every product picture. If you’d like to find out more about what is prohibited, please visit the Marketplace website.

And Wasted Heroes said it was sorry for making it.

This isn't the first time a clothing designer or retailer has taken heat for an offensive item on social media.

Urban Outfitters has repeatedly been attacked for clothing such as a blood-soaked Kent State University sweater:

And a tapestry that resembled Holocaust garb:

urban outfitters tapestry

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