The Winnipeg Police Service's "Just Slow Down" campaign is into its eighth year, and time hasn't lessened its impact.
The police released a video titled "Collateral Damage" last week in an attempt to warn drivers to slow down — especially when it's snowy out.
Four people appear in the ad: a father taking his son to a hockey game in one car, and a couple in another.
The vehicles collide, and paramedics show up to help. All looks to be under control ... and then something else happens.
It's an effective and disturbing ad, and it bears some similarities to last year's shocking "Charlie's Loss" video.
The Winnipeg police say about 35 accidents happen on city streets every day, and two-thirds of them happen at intersections.
Faster speeds, they say, "exponentially increase vehicle damage and the seriousness of injuries in a collision."
And those accidents happen even more in the winter.
If these ads can't convince drivers to slow down, then it's tough to imagine what will.
Also on HuffPost:
Men make up the majority of the worst speeders, with 90.7 per cent of mandatory court appearances being issued to male drivers so far in 2015.
Women, on the other hand, accounted for just 9.3 per cent of mandatory court appearances for speeding so far this year.
In 2015, the majority of ticketed speeders are between the ages of 25 to 35-years-old and account for 36.7 per cent of tickets issued.
Meanwhile, speeders between 15 and 24-years old account for 34.9 per cent of tickets issued.
Speeder between 36 and 44-years-old racked up 18.9 per cent of tickets.
Speeders 45-years-old and over accounted for less than 10 per cent of mandatory court appearance tickets.
The stats don’t include tickets issued by the office of traffic safety or by photo radar.