H&M Unveils New Collection For Coachella Starring Hailey Baldwin

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Who is ready for Coachella? H&M is.

For the second year, H&M has created a new collection especially for Coachella, channeling the music festival's sunny California, bohemian vibe.

hm loves coachella

Set to launch globally next month, the collection includes folksy blouses, beaded and fringed tops, denim cut-offs, floppy hats and flat boots for her; and printed, mismatched T-shirts, bermudas and denim shorts for him.

The overall theme: "freewheeling playfulness" that mixes rather than matches.

new @hm who's ready for coachella?

A photo posted by Hailey Baldwin (@haileybaldwin) on


The Swedish retailer has tapped It girl of the moment, Hailey Baldwin, along with Julia Cumming, Adwoa Aboah and Luka Sabbat, as the faces of the collection.


During the festival, taking place April 15-17 and April 22-24, H&M will also have a pop-up shop on-site.

The H&M Loves Coachella collection launches in-stores and online at hm.com March 31.

For more images from the collection, check out the slideshow below:

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H&M Loves Coachella 2016 Collection
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With files from Monika Markovinovic.

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H&M is doing a Coachella collection, we're obviously way too excited