Joe Fresh has a brand new campaign star and its none other than Miranda Kerr.
The Canadian brand announced the 32-year-old Australian supermodel as the face of its fall 2016 campaign on its newly-launched Snapchat account, JoeFreshSnaps, on Wednesday.
The snaps posted on Wednesday featured a live, behind-the-scenes look at the campaign shoot in New York, which also stars Tyson Ballou.
Kerr also did a few takeover snaps, making use of some of our fave Snapchat filters and showing off her freshly-chopped locks.
Her pup, Frankie, also made an appearance.
Kerr, who is also the face (and designer) of her own Swarovski line, follows in the footsteps of Karlie Kloss and Joan Smalls, who both fronted the label's fall 2015 collection.
We can't wait to see the full campaign!