Pamela Anderson Channels Her '90s Self In New Missguided Campaign

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Pamela Anderson has still got it!

The 48-year-old Canadian-born model and actress fronts fashion retailer's Missguided's latest campaign, and she looks just like her '90s self.

In the Arvida Brystom-photographed ad, the PETA activist dons everything from bodycon dresses, sexy lace-up bodysuits and even a red swimsuit, reminiscent of her "Baywatch" days.

pamela anderson

She also wears a pink furry hat, similar to the one she wore to the 1999 MTV VMAs, Racked points out.

pamela anderson misguided

"Pamela's like our Missguided spirit animal," says Missguided founder Nitin Passi in a press release, according to Racked. "She embodies our brand attitude and resonates with a large proportion of our audience who grew up in 90s."

Yes, this is Pamela Anderson in @missguided 👅 #PAMELAxMISSGUIDED #babesofmissguided

A video posted by MISSGUIDED (@missguided) on

Pam has been busy with her modelling as of late, posing nude for Paper magazine and covering the last nude issue of Playboy. She also launched a line of cruelty-free shoes in collaboration with Amélie Pichard.

You can check out the rest of the images from the Missguided campaign below:

Pamela Anderson Missguided Campaign
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