Rogers' Sportsnet Now Will Stream Live Events Starting Friday

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Sportsnet's Tim Micallef and Sid Seixeiro announce tha arrival of streaming service Sportsnet Now, in this screencap from a Rogers promotional video. | Rogers/screencap

TORONTO — Rogers Media is taking a big swing at the streaming game.

On Friday, the Toronto Blue Jays broadcaster will launch Sportsnet Now, a direct-to-consumers live streaming service.

Canadians will no longer have to subscribe to a cable package to watch all the content available on the six Sportsnet television channels.

For $24.99 a month, viewers can stream all Sportsnet content online, on tablets or other mobile devices.

The move is similar to HBO Now in the U.S, which costs American subscribers US$14.99 a month.

There will be no contract for Sportsnet Now as well as a seven-day trial period.

Sportsnet Now will be included at no extra charge with any Sportsnet cable or satellite subscription.

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