Taylor Swift, or rather Taylor Splat, face-planted off a treadmill for a newly released Apple Music ad.
The ad begins with the 26-year-old singer's #relatable inner monologue begrudging cardio so she, like all of us, turns to music to fuel her workout.
The "Shake It Off" songstress starts the treadmill and begins her version of "Jumpman," by Future and Drake (Swift's fellow Apple Music crew). That's when things go downhill.. literally.
As she over enthusiastically dances and raps, she trips over herself and falls (somehow, still gracefully) off the treadmill. Perhaps she should leave the treadmill tricks to OK Go.
This ad came as a bit of a shock to those who remember Swift's feud with Apple Music last year, in which she criticized them of unfair profit distribution with their streaming service.
At the end of 2015, Swift announced that Apple Music had the exclusive video for her 1989 World Tour, so it seems like they've buried the hatchet.
But for some, this collaboration still seemed an April Fool's prank.
Taylor Swift rapping along to “Jumpman” while doing cardio is an April Fool’s prank that I wish was actually a prank https://t.co/WJlVkgaIxJ— Larry Fitzmaurice (@lfitzmaurice) April 1, 2016
Some created some #FBF mash-ups
Some were inspired to get on the treadmill
Ugh between IvyPark's release and #TAYLORvsTREADMILL, the universe is shaming me to actually go running for the first time in six months— Hayes Brown (@HayesBrown) April 1, 2016
Some were inspired to stay off
#TAYLORvsTREADMILL I'm now scared to run on treadmills.— Kayla! (@SwiftBeSlaying) April 1, 2016
Some were calling foul
ok so like in the video where taylor swift raps jumpman,— BRANDON WARDELL (@BRANDONWARDELL) April 1, 2016
she says halloween
but she doesn't say taliban
ur not real unless u say taliban ma
"Watch Taylor Swift Cover Drake, Future's 'Jumpman'" this is an act of violence— black frances ha (@imbobswaget) April 1, 2016
Some thought Swift could take comfort in her cash
Taylor Swift must be treading on mills for that Apple Music stunt. Couldn't hear her fall over the sound of cash dropping into her account.— MIKILL PANE (@MikillPane) April 1, 2016
And she's not the only one profiting. The Drake and Future single, which was released last year is undergoing a renaissance thanks to the clip.
'Jumpman' has jumped 70 positions on US iTunes since the release of this Taylor Swift ad. It is currently at #53. https://t.co/PmfYpweWed— Jordan (@jordansdiamonds) April 1, 2016
Also on HuffPost: