Named "Finally Free," the rose-hued lipstick was crafted with a great cause in mind. MAC will donate 100 per cent of the proceeds from the lippie towards the MAC Aids Fund Transgender Initiative, which supports transgender communities.
In the glam campaign photos, Cait looks sultry in a black bustier. She dons golden eyeshadow and tousled curls as she applies the new $17 lipstick in the mirror.
"Finally Free Lipstick is here!@maccosmetics 100% of sales go to Trans programs :) #maccaitlynjenner #finallyfree #transisbeautiful," Jenner penned on Instagram.
Over on their Instagram page, MAC wrote, "@CaitlynJenner fearlessly shared her transition with the world, and now her new M·A·C Lipstick, Finally Free… is finally here! 100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities."
"I wanted a name that I use and which represents the community. This is who I am: Finally Free," she said. "It's just so simple. No more secrets. I'm free. I woke up the other morning, and I was just happy. Getting dressed, going out, I'm accepted in the world; people are nice. Life is good. I'm Finally Free."
As for the colour, Jenner wanted something she could always wear and feel comfortable in.
"I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick," she said. "I like a little colour on my lips, not a lot during the day. And this rosy nude is the colour I've gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money."
Watch out, Kylie! It looks like there's another lipstick extraordinaire in the family!