Cape Breton's 'Trump Bump' Really Is Boosting Island Business

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The "Trump Bump" is real on Cape Breton Island, and it's YUUUUGE.

Two months ago, a website titled "Cape Breton if Donald Trump Wins" urged Americans to move to the island should the businessman win the presidency.

It drove a surge of interest in the Nova Scotia community — CNN even sent a news crew to the island to see what it has to offer.

cape breton trump
The front page of "Cape Breton if Donald Trump Wins." (Photo: cbifdonaldtrumpwins.com)

The website, created by Rob Calabrese, advertised Cape Breton as a gorgeous place of refuge.

Since then, the island has become a "household name," Destination Cape Breton CEO Mary Tulle told CBC News.

The publicity boost has manifested in several ways, such as a 15 to 20 per cent increase in annual bookings at the Keltic Lodge Resort and Spa in the community of Ingonish.

Calls started pouring in the day after CNN's report, general manager Graham Hudson told The Canadian Press.

donald trump
(Photo: Charles Rex Arbogast/AP)

He said staff have witnessed a big uptick in American tourism, and Victoria County bed and breakfast owner Earlene Busch said the same. (Although, the surge could also be influenced by the low value of the Canadian dollar.)

cape breton
The coast of Cape Breton Island. (Photo: Shaunl/Getty Images)

Calabrese told CBC News that media interest in Cape Breton still hasn't died down — the creator has plans to meet with a film crew from New York City to talk about the island — but he did admit that traffic to the website has lessened.

However, Calabrese said it's entirely possible interest could shoot up once again.

"The [U.S.] convention is still months away. We'll see how it develops," Calabrese told the network.

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Cape Breton tourism enjoys Donald Trump bump - The Globe and Mail

Cape Breton still experiencing 'Trump bump' in tourism interest - CBC