Forget about that fantastical sweater of the prime minister riding a chestnut stallion against a vibrant fjord, parading his youth between perfect lens flares and a waterfall of sparkles — cookie cutters shaped like Justin Trudeau’s face are still in stock.
Before you get incensed over the thought of being bamboozled into reading another piece fawning over Canada’s youthful king, simmer down.
The topic here is about Trudeau merch-mania.
The Liberal Party of Canada sent a message to supporters this week asking if they would like a six-pack of stickers. The catch? Sign up as party donors first.
Jeeeezus. pic.twitter.com/UXRgVnjijr— Chris Selley (@cselley) April 27, 2016
“Sunny ways,” read one red circle. Another: “My PM knows quantum computing,” referencing Trudeau’s now-famous explanation of theoretical computation 101 to a Waterloo, Ont. crowd.
Some mocked the sticker promo, noting the profundity of appealing to a niche crowd of credit-card holding decal enthusiasts. But they would underestimate the power of a political catchphrase — and stickers.
I would actually give the Liberal Party $20 for this stickers. https://t.co/eYqIpPTzTu— Kath Halloran (@lifeonqueen) April 28, 2016
I just donated $5 to the @liberal_party because they offered me stickers if I did...— Mack (@mackdougs) April 25, 2016
After all, Trudeau is the “star of his own viral universe,” according to the New York Times.
And it turns out, the stickers aren’t the only pieces of Liberal swag the party wants to sell Trudeau fans/Liberal supporters — there are the aforementioned cookie cutters, too.
Yes, they’re real. And they’re being sold for 20 bucks a pop.
The party ordered 900 of the "exclusive" cutters to be used as prizes in a fundraiser last year — cancelled in controversy.
For those who eye-rolled over the cookie cutters, look away! You may not be able to handle...
This French “Vote” T-shirt
What’s sexier than promoting bilingualism and civic participation?
This hashtag Team Trudeau mug
This $2.50 ‘Team Trudeau’ credit card sleeve
Use credit card protection.
This subtle political baby onesie
A T-shirt quoting “PMJT” for $19.99
Because all the cool progressive kids are sharing memes of it.
This loud Trudeau pullover
And the pièce de résistance...
This ‘Pawsitively Liberal’ dog bowl and leash
(Dogs = Millennial bait)
Yes, all these items are real products for purchase on the official party website.
The Liberals are the only federal party to have a substantial online store selling merch.
The NDP store selection is limited to six T-shirts, three of which are overt references to sort-of-ousted leader Tom Mulcair. Full price, though. No discounts. There's no official Tory hub to buy official party mugs.
But with all the time the PM is spending stateside and abroad, bringing Canada back and all, maybe the strategy of having Canadians gift other Canadians with millennial-oriented tchotchke isn't such a bad idea after all.
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