OK, that's not quite how the "Royale with Cheese" scene goes in "Pulp Fiction."
But John Travolta is right: McDonald's is testing fresh, unfrozen beef in a variety of burgers at 14 locations, according to Nation's Restaurant News.
The test is being conducted on menu items including the Quarter Pounder with Cheese, the Double Quarter Pounder with Cheese, the Bacon Clubhouse Burger and the Homestyle Burger.
“Like all of our tests, this one too is designed to see what works and what doesn’t within our restaurants by considering the operational experience, customer response, price points and other important information, which may inform future decisions,” Lisa McComb, a McDonald's spokeswoman, told the website in an email.
The experiment comes as the fast food chain reinvents itself after a period of sluggish sales.
CEO Steve Easterbrook is leaving no stone unturned in an effort to draw customers. The company has even introduced bigger font on receipts to ensure staffers don't screw up orders.
Other measures have included introducing an all-day breakfast menu in the U.S., which began last fall.
The change has helped to lift sales by 5.4 per cent at particular locations and push them to a third straight quarter of growth.
But that's not all McDonald's is doing.
The chain is also experimenting with bigger and smaller Big Mac burgers, which are being tested in Dallas.
The "Grand Mac" burger has two beef patties weighing one-sixth of a pound each. The "Mac Jr.," meanwhile, has only one layer of beef.
It's also trying out healthier McNuggets.
In other words, there are all kinds of ways you can change the dialogue from "Royale with Cheese" now.
Also on HuffPost:
"If you must have something more "traditional" at McD's, opt for a regular burger patty and swap out the fries for a side salad with low fat vinaigrette dressing. Otherwise, I'd choose the Premium Southwest Salad with Grilled Chicken." -- Katherine Brooking, M.S., R.D.
"I'd choose the Sweet Chili Chicken Wrap because it's grilled chicken, and I like chili/sweet sauces. It doesn't have the least amount of calories on the menu, but if I have to eat McDonald's, I don't want to eat it and still be hungry after. I'd round out the wrap with a fruit and side salad to transform it into balanced meal." -- Marjorie Nolan Cohn, MS, RD, CDN, ACSM-HFS, National Spokesperson, Academy of Nutrition & Dietetics, Author of "Belly Fat Fix"
If it is lunch time, I typically choose a kids meal. A 4-piece nugget, small fry, apples and a go-yogurt. This contains fewer than 500 calories. With this meal, the small portion size equals the right amount of calories for me. Plus it's adding a fruit and dairy serving for the day." -- Angela Ginn-Meadow, R.D., L.D.N., C.D.E., Spokesperson for The Academy of Nutrition & Dietetics
"I would select the Premium Southwest Salad without chicken (I'm a vegetarian), a McCafe Nonfat Medium Latte and a side order of cuties. All of this would total to 350 calories, 70g fat, 55g carbs, 8g fiber, 35g sugar and 21g protein. This meal would be satisfying, flavorful, hit most of the food group targets and one that I would enjoy." -- Vandana Sheth, RDN, CDE, registered dietitian nutritionist and spokesperson for the Academy of Nutrition and Dietetics
"Being the oatmeal fanatic that I am (hello, fiber, whole grains and energizing B vitamins!), I’d probably go for the fruit and maple oatmeal without brown sugar. And I’d likely be the annoying customer that asks for blueberries from the yogurt parfait and apple slices on the side. Complete with a whopping 8 teaspoons of added sugar, McDonald’s oatmeal with brown sugar has more sugar and calories than a 2-ounce Snickers bar. Moral of the story? Pass on the brown sugar." -- Alexis Joseph M.S, R.D., author of Hummusapien.com
"I'd get fresh, hot fries (not wimpy cold ones) and a small chocolate shake. Why? If I'm famished, I need "quick energy" which I'll get from carbohydrates, but also because ... I actually enjoy fries and shakes. I wouldn't worry about nutrition right now because it's not in the cards. I'd rather get a healthy meal I could savor later, and something quick and enjoyable now." -- Rebecca Scritchfield, MA, RD, HFS
"I'd order the bacon ranch salad with grilled chicken and use less than half the dressing. It provides some veggies and fiber, some lean protein to fill me up, some calcium and flavor from the cheese and extra flavor from the bacon (sue me, I like bacon every once in a while). I'd also order apple slices as they provide fiber and help me meet my fruit quota. Once in a while I will eat French fries with ketchup. If I ordered them with a salad, I'd choose a small order. And I'd limit total fat and saturated fat the rest of the day. I think when it comes to fast food, watching portions is most important. If you stick to smallest portions and try to get foods from at least 3 food groups (lean protein, fruits and vegetables), a fast food meal doesn't have to be a dietary disaster." -- Elisa Zied, MS, RDN, CDN, Author of "Younger Next Week"
"I would have the Premium Southwest Salad with grilled Chicken. I would order that because I would get some veggies, 7 grams of fiber for fullness and would not go overboard on refined carbs (from the buns). I also like that it has 29 grams of protein as I generally strive to get 25-30 grams protein in all of my three main meals every day. It also has 320 calories, which means I can have a piece of fruit or something else as part of this lunch too." -- Julie Upton, M.S., R.D., CSSD
"A salad just wouldn't be enough calories.So if I'm famished, I think I would probably choose the Premium McWrap Southwest (grilled). Five hundred calories is a reasonable amount for a meal and it's pretty balanced, with about 40% of the calories coming from carbs, 24% from protein and 33% from fat. It's also got a serving of vegetables (including a salad blend that actually includes some nice greens, like mizuna and arugula) and 5 grams of fiber. For fast food, that's actually pretty good! The trick would be resisting the fries!!" -- Monica Reinagel, MS, LDN, CNS, Author of "Nutrition Diva's Secrets for a Healthy Diet"
I'd get the Southwest Salad without chicken. I prefer eating more vegetarian foods and that really is difficult at McDonald’s. Trying to eat veggies at each meal is important to me --I like that the salad is mostly veggies with some fun from tortilla strips, cheese and dressing. It weighs in under 300 calories and has 9 grams of protein and 6 grams of fiber. Plus, the sodium isn’t off the charts like many other fast food options." -- Dawn Jackson Blatner, RDN, CSSD, LDN