"It elicited a desire to help them make a better living in Canada."Those who liked the picture said it sent an important message. "The image showing a mother and a child was seen to elicit compassion and showed the love of a mother for her child," the report said. "It elicited a desire to help them make a better living in Canada."
"They viewed Canada as a country of immigrants that welcomed those in need: 'This is what we do'."Those in Halifax and Vancouver, B.C. were most supportive, while participants from Toronto and Montreal were more divided. Those who supported the plan felt it was what Canada was about, the report said. "They viewed Canada as a country of immigrants that welcomed those in need: 'This is what we do'." Those ambivalent also felt that way, the report said, but wanted more time taken to ensure everything was done right. Those who opposed it said Canadian needs should be met first. Concerns were also raised about a lack of resources to integrate new arrivals. Even as concepts were being tested, an online advertising campaign was rolled out. Between Nov. 27, 2015 and the end of March, the Immigration Department spent about $166,300 for online ads, according to information released in the House of Commons. The campaign included ads on Facebook and Twitter and $60,000 for ads that would show up on search engine websites if anyone looked up dozens of related terms, including "how to help refugees."
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