Coco Rocha is putting her modelling experience to good use and taking on a management and ownership position in Nomad Mgmt modelling agency.
Alongside her husband, James Conran, the 27-year-old Canadian supermodel joins Nomad Mgmt founder, Damon Rutland, and majority stakeholder and creative director, Roman Young (who discovered Rocha when she was 14), where she will serve as a brand director and provide mentorship and career guidance, according to WWD.
Major news in today's @WWD!! I’m so proud to announce that not only am I now represented as a model by @NOMADMGMT but I’ve taken a management and ownership stake in the company! In my role at NOMAD I’ll help guide the agency as we adapt to the ever-changing face of fashion and technology and I’ll also be available on a personal level as a mentor for all of our models, something I’ve done unofficially for many years now. As we build our roster of talent I’ll be heavily involved in scouting new talent and thinking outside the box on who a model can be in 2016! After 14 years of modeling and having seen what does and doesn’t work I’m thrilled to come together with a group of managers that I’ve personally admired and respected for many years to establish NOMAD as the type of agency we feel the industry is missing right now. Personal attention, guidance and strategy by managers with real world experience in the global fashion markets will be our hallmark. So excited to begin... #nomadmgmt
The mother of Ioni Conran will also be represented by Nomad, leaving her previous agency, IMG. WME/IMG, however, will continue to represent Rocha in her entertainment deals.
Coco is known for her advocacy of model rights and was one of the first models to speak out on the pressures of body image within the industry. She says she will take her knowledge and experience from her 14-year career to act as a "big sister" to new talent.
Coco Rocha attends the 2016 CFDA Fashion Awards on June 6, 2016 in New York City.
"Having worked with many of the world's top modelling agencies for the last decade, I've seen what works and doesn't work in managing a model's career," Rocha told WWD. "In the past I've openly appealed to industry leaders for more ethical treatment of underage models, transparent accounting practices and I've spoken out regarding pressures and unhealthy expectations too often projected on models working today."
She continued, "I’m excited to be the big sister to these girls. If they have any questions, they’ll hopefully come to me and I’ll give them the best answers and best guidance I possibly can.”
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