Screengrab of a Joe Fresh Facebook post, featuring the Trudeau family.The photo shows Trudeau, his wife Sophie Gregoire Trudeau and their two children, Xavier and Ella-Grace, holding hands in front of the stage that was set up on Parliament Hill. Both children are wearing items for sale on Joe Fresh's website. The company subsequently took the image and plunked it into a sponsored Facebook post, ensuring it would be seen online, writing underneath it was happy and honoured the kids celebrated the holiday weekend wearing its clothes. They repeated that message when asked by The Canadian Press whether they were deliberately trying to boost their brand with Trudeau's star power. "We're always pleased when Canadians choose to wear Joe Fresh, including the Trudeau family," the director of public relations Nicole Plener said in a statement.
"The prime minister and his family are photographed at public events on a regular basis and many of those pictures are posted on social media by various organizations and individuals."
'Harperization' of the PMO?"Why is the Prime Minister's Office creating these photographs, circulating them and saying people are allowed to reuse them?" he said. "It is because the Prime Minister's Office wants them to reuse them." In some ways, this is the creeping "Harperization" of this Prime Minister's Office, Marland added. "Why I refer to it that way is one of the things that got opposition parties so up in arms was the use of prime minister's office resources to promote the image of the prime minister," he said. Marland specifically pointed to the example of former prime minister Stephen Harper's use of "24 Seven" videos and prior to that, the image of the day distributed by his office. "Everybody in any prime minister's office in the past, currently and in the future will do things ultimately to their own advantage," he said. "That's not always bad."
"Why is the Prime Minister's Office creating these photographs, circulating them and saying people are allowed to reuse them? It is because the Prime Minister's Office wants them to reuse them."
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