BlackBerry has been through the ringer lately.
The Waterloo, Ontario-based company has basically given up on making handheld phones, killing the "Classic" model phone it only rolled out two years ago.
And now, the tech firm risks losing one of its most famous customers.
Yes, folks, you heard it here first: Kim Kardashian's beloved BlackBerry Bold has died.
The reality star tweeted about the loss on Wednesday. She said she can't find the phones on eBay anymore, and that she might be considering switching to something
A different BlackBerry, perhaps. Or — *shudder* — a SAMSUNG.
Sooo my blackberry bold died. I can't find anymore on ebay. I knew this day would come & to be honest I'm prepared. But the question is....— Kim Kardashian West (@KimKardashian) August 3, 2016
Do I try a different kind of blackberry? Or ditch it all together? Or a different phone like Samsung?— Kim Kardashian West (@KimKardashian) August 3, 2016
I need 2 phones. Because I love having 2 different phone services so I always have a working phone.— Kim Kardashian West (@KimKardashian) August 3, 2016
or another option is having 2 iPhones. I really want my blackberry bold though. Reality is starting to set in & I'm getting sad— Kim Kardashian West (@KimKardashian) August 3, 2016
BlackBerry, naturally, was quick on the mark.
It tweeted at Kardashian, telling her that it would work with her to ensure she obtained the right smartphone.
Of course, Kardashian isn't the only famous person who still uses a BlackBerry.
U.S. President Barack Obama uses one — albeit a "specially-modified, highly secure" one.
U.S. President Barack Obama shows his BlackBerry as he walks on the South Lawn of the White House in Washington, D.C. (Photo: Yuri Gripas/AFP via Getty Images)
BlackBerry's most recent earnings showed it breaking even, with a profit of $14 million, which rounds out to no gain or loss on a per share basis.
Maybe Kardashian's continuing business can give it a bit of a boost.
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