In honour of World Breastfeeding Week, Prime Minister Justin Trudeau tweeted an intimate photo of his wife feeding their youngest son.
— Justin Trudeau (@JustinTrudeau) August 6, 2016
The Prime Minister's Office confirmed the photo shared by the prime minister's Twitter account Saturday is of Sophie Grégoire Trudeau feeding son Hadrien.
"Let's support mothers to breastfeed anytime, anywhere," read a caption attributed to Grégoire Trudeau.
Trudeau's office did not specify to The Huffington Post Canada when the photo was taken.
In an interview with Chatelaine earlier this year, Grégoire Trudeau admitted she was having a hard time giving up breastfeeding two-year-old Hadrien.
Other notable Canadian are stepping up to remove stigma associated with the multi-millennia practice.
Calgary-Varsity MLA Stephanie McLean also shared a picture of her breastfeeding her five-month-old son in her office.
— Stephanie McLean (@NDPStephanie) August 5, 2016
McLean caused a stir shortly after giving birth, as she was Alberta's first pregnant MLA and her maternity leave required shifting some of the legislature's rules.
World Breastfeeding Week runs from August 1 to 7. This year, advocates are focused on linking the practice to the United Nation's sustainable development goals project, which is aimed at improving worldwide poverty and quality of life by 2030.