If you love to soak up the rays but also know how important it is to protect your skin from the harmful effects of the sun, then you know what to do — head to KFC.
The fast food giant has allegedly launched its own brand of sunscreen, and it smells just like fried chicken.
Named "Extra Crispy", the sunscreen provides SPF30 protection from ultraviolet rays, while giving the user "a healthy chicken aroma". However, a promotional video for the sunscreen (starring US actor George Hamilton) warns repeatedly that this is one product from the Colonel's kitchen that is definitely not edible, and a disclaimer on the limited-edition product's website states: "Even though this product smells delicious, it is not delicious. The only skin that should be extra crispy this summer is on your fried chicken."
We made a sunscreen and it's free* and it smells like fried chicken and fried chicken smells delicious.https://t.co/fdqaJWcnpY— KFC (@kfc) August 22, 2016
The website also claims that Extra Crispy has already sold out completely after just one day, with no indication for the moment whether it will be re-stocked or not.
The surprising move is not KFC's first foray into the beauty industry. Back in May, the chain hit the headlines with the announcement that it was introducing edible nail polishes to its Hong Kong clientele, exploiting the brand's famous slogan "Finger Lickin' Good". The polishes, which were available in two different flavours, were designed to taste like the KFC chicken recipes for "Original" and "Hot and Spicy", and were reportedly fabricated from natural ingredients.
Fast-food rival Burger King also attempted to break into the market, releasing a "Flame-Grilled Fragrance" designed to imitate the meaty aroma of the chain's Whopper Burger in Japan in 2015.
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