Netflix U.S. Is Bleeding Titles, But Netflix Canada Isn't, Analyst Says

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Finally — a point on the scoreboard for Canadian Netflix.

The streaming service has bled as many as half of its U.S. titles since its peak four years ago, said a report by Extreamist last week.

But the opposite is true in Canada, according

stranger things
A publicity still from Netflix show "Stranger Things." (Photo: Netflix)

Earlier this year, the blog noted that the number of titles available in Netflix's Canadian library had grown from 3,021 in January 2014 to 3,365 in April — around an 11 per cent increase.

And the numbers have only grown since then, said blog owner Ville Salminen, who also runs sister site

Salminen's latest count shows that Netflix Canada has 3,729 titles in its library, for an increase of nearly 25 per cent since 2014.

Netflix logo. (Photo: Pascal le Segretain/Getty Images)

"Taking this broader view, we can see that Netflix isn't exactly 'shrinking,' — it's just balancing its library volumes across international borders," Cordcutting writer Stephen Lovely said.

The Netflix numbers aren't totally certain, of course. Titles are added and dropped from the streaming service every day.

house of cards
A publicity image for Netflix's "House of Cards." (Photo: Netflix)

The U.S.' loss may be due to its increased emphasis on original content — shows such as "House of Cards," "Stranger Things" and "Narcos" — which have taken precedent over negotiations to keep mainstream titles online.

This approach, while considered a gamble, has paid off for the streaming service, according to Cordcutting.

Netflix wouldn't comment on the title counts.

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