Glamour Brazil is facing the wrath of social media users everywhere for its recent offensive Instagram post.
Last week, the editors of the glossy posted a Boomerang to the social media app, which saw them pulling at the corners of their eyes to create a slanted shape — an obvious imitation of Asian features. The post was meant to celebrate the magazine's "Glamour in Japan" project.
Love, from Glamour Brasil. https://www.instagram.com/p/BMSCuD8llLK/
According to Mashable, the post was up for a full 48 hours before it was taken down.
Glamour then took to Twitter to apologize for the gaffe, writing, "We apologize to the Asian community and every follower who has been offended by the publication in our Instagram account."
Dear readers: pic.twitter.com/6vdOQaxTq5
— Glamour Brasil (@GlamourBR) November 7, 2016
In a statement sent to The Huffington Post, a spokesperson said, "Glamour Brazil’s team regrets the incident. It does not match the magazine’s position or opinions."
However, Glamour's apology wasn't enough, especially for prominent members of the Asian community, including fashion blogger, Bryanboy.
How Glamour Brazil sees us Asians. @glamourbrasil 🙄🙄🙄 Edicoes Globo Conde NASTY. Before posting slitty eye jokes, maybe you should educate yourselves that your salaries are (mostly) paid for by the same slitty-eyed ASIAN shoppers you mock who buy luxury goods from (mostly) white brands who advertise on your publication.
"How Glamour Brazil sees us Asians," he captioned his Instagram post of the Boomerang. "Before posting slitty eye jokes, maybe you should educate yourselves that your salaries are (mostly) paid for by the same slitty-eyed ASIAN shoppers you mock who buy luxury goods from (mostly) white brands who advertise on your publication."
But as Refinery29 notes, this isn't the first time fashion editors have "straight-up mock[ed]" Asian stereotypes. They cite Vogue Japan's 2011 blunder which saw model Crystal Renn with her eyes taped to create a more slanted shape in a video and Elle deeming "North Korea chic" a trend for fall 2013.
This racist photo is just another misstep, though we're not too sure how these editors thought it could ever be a good idea.