BRITISH COLUMBIA

Prince Rupert Drunk Driving Campaign Gets Help From Kids' Artwork

12/20/2016 02:20 EST | Updated 12/21/2016 12:03 EST

Mounties in northern British Columbia hope a dash of children’s art on liquor store bags will make people think twice about drinking and driving this holiday season.

Prince Rupert RCMP dropped off hundreds of paper bags at the city’s liquor stores on Monday, each with hand drawn designs and messages warning adults against impaired driving.

prince rupert rcmp

Members of the Prince Rupert RCMP detachment hold up liquor store bags adored with messages written by local students. (Photo: Prince Rupert RCMP)

Sgt. Jagdev Uppal told The Huffington Post Canada that local schoolchildren were “very happy” to be asked to help.

Uppal said one particularly creative design involved a drawing of a cell phone with the telephone number for a local taxi company on its screen.

prince rupert rcmp

A Prince Rupert student's decorated liquor bag design drawn to discourage drinking and driving. (Photo: Prince Rupert RCMP)

Parksville Qualicum Beach schools have also partnered with their local RCMP detachment and liquor stores to roll out the same campaign on Vancouver Island.

But this year’s campaign — dubbed “Operation - Santa’s Helpers” — is a first for Prince Rupert, Uppal said.

He noted “everybody loves the artwork and the designs the children have come up with.” Uppal called the campaign a cheerful occasion for Mounties and schoolchildren to work together.

“It’s just one of those good news stories for us,” he said.

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