Mounties in northern British Columbia hope a dash of children’s art on liquor store bags will make people think twice about drinking and driving this holiday season.
Prince Rupert RCMP dropped off hundreds of paper bags at the city’s liquor stores on Monday, each with hand drawn designs and messages warning adults against impaired driving.
Sgt. Jagdev Uppal told The Huffington Post Canada that local schoolchildren were “very happy” to be asked to help.
Uppal said one particularly creative design involved a drawing of a cell phone with the telephone number for a local taxi company on its screen.
Parksville Qualicum Beach schools have also partnered with their local RCMP detachment and liquor stores to roll out the same campaign on Vancouver Island.
But this year’s campaign — dubbed “Operation - Santa’s Helpers” — is a first for Prince Rupert, Uppal said.
He noted “everybody loves the artwork and the designs the children have come up with.” Uppal called the campaign a cheerful occasion for Mounties and schoolchildren to work together.
“It’s just one of those good news stories for us,” he said.
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