Nearly 70 per cent of Canadians love coffee, but not everyone goes crazy for a cup of joe.
In the video above by Facts, four people lose their coffee-drinking virginity.
"The only thing I know, if it's going to be pure coffee, is that people say it tastes like dirt," on the the participants exclaims.
Sampling a variety of caffeinated beverages like americanos, macchiatos, espressos, and mochas, the group comments on everything from scent to presentation and of course, taste.
While the mocha's chocolatey aroma scored it some positive comments, the americano got nothing but disgusted faces and this comment: "it's like licking a battery."
Watch the video above to see how the group reacted to the rest of the drinks, and let us know why you love coffee in the comments below.