Before you get too immersed in Michelle Psiurski's Facebook page, she wants you to remember one thing: "If you're gonna watch my videos, read the warnings."
She makes it very clear what people are getting themselves into. Each video comes with not-so-subtle cautions:
**WARNING: FOUL BAD NAUGHTY TASTELESS LANGUAGE! LOL, VIEWER DISCRETION, ONCE AGAIN, STRONGLY ADVISED!**
**EXTREME WARNING: THIS VIDEO IS HARSH AND MEAN, THEN AGAIN, SO IS BEING HAPPY ABOUT THE TRAGEDY IN ALBERTA!!!**
**WARNING: AN EXTREME OVERUSE OF THE WORD F*CK...LIKE REALLY BAD!! DON'T SHARE IF YOUR FRIENDS REALLY HATE IT!**
Psiurski is the one-woman show behind the hugely popular Facebook page Advice from My Mom.
Michelle Psiurski, the "mom" behind Advice From My Mom.
In most of her videos, she holds her phone out and paces around her rural Saskatchewan yard in the town of Rouleau. Sometimes, Psiurski sits at her kitchen table or in her car. But it doesn't matter where she is — she'll get her point across.
Any topic she feels passionately about is on the table: whether it's Prime Minister Justin Trudeau's latest policy, or a celebrity who's come to Alberta to spout off about the oilsands. If you cut her off in traffic, you could be her next target.
To her, anyone and anything is fair fodder.
"I like hearing I can brighten someone's day. Makes it worthwhile."
She does, however, have a very specific formula for success. First, pick a topic. Second, rant about that topic, and include a lot of swear words. Finally, throw in some impersonations ... and maybe a bit more swearing.
Voila! The video is ready for Facebook upload, where it's sure to get hundreds, if not thousands, of "likes" and "shares" from her 50,000-plus followers.
"I'm not sure why people can relate to my videos," Psiurski told The Huffington Post Canada.
"I guess because I'm lower-to-middle class, full-time, working mom (who's) fed up with 'political correctness.' People want to explain to you why you can't say things, and I don't give a sh*t why. I just know I have something to say."
Unlike so many viral stars, Psiurski's rise in popularity was accidental — at least, at first.
Two years ago, she got fed up with a friend who was inappropriately emoting about a bad breakup on Facebook.
"She just wouldn't quit with the sh*tty memes — you know the ones."
So Psiurski grabbed her phone.
"You're not the first person to get dumped, you're not the last person to get dumped," she told the camera. "And everyone is sick as sh*t of reading your stupid f**king posts."
Her daughter shared the video, where it instantly got a lot of attention. "More advice from my mom," her daughter wrote, sealing the name for the future Facebook page.
Psiurski puts forward a pretty tough facade — she jokes that the only thing that makes her go soft on the inside is "Budweiser commercials."
But if you wade into the comments on her videos, the snark takes a backburner, and she's quick to lend a kind word to those who are hurting.
She shares a supportive word with a mom who's struggling to support her family. (Click for full size.)
If you raise too much of a stink about being offended, however, she'll tell you exactly what she thinks of you.
Michelle Psiurski's not afraid to show people the door. It is her page, after all. (Click for full size.)
"My goal for when I first started (making videos) was just to make people laugh," said Psiurski, who works at a local lumberyard.
"I get messages from people who are having a bad day or a rough patch in life and they tell me they laughed for the first time in a long time. I like hearing I can brighten someone's day. Makes it worthwhile."
But what would brighten Psiurski's day?
On her wish list are tax stability, a change in government for both Canada and Alberta, and a push for more oilsands and pipeline projects to create jobs and revenue in Alberta and Saskatchewan.
But, above all, she said she'd feel a lot better if Canada's veterans were treated with more respect.
"Their pensions go unpaid, disability goes unpaid. Waiting lists for treatment and rehabilitation move at a glacier pace. These men and women gave all they had for us, and this is how their prime minister treats them? It's a disgrace!"
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