STYLE

Marjani Beauty Is The Website Women Of Colour Have Been Waiting For

04/06/2017 11:52 EDT

A one-stop shop for women of colour to find all their favourite beauty products finally exists — and yes, they ship internationally.

Marjani Beauty was started by lawyer Kimberly Smith, who says she's always been a lover of cosmetics and fashion, after noticing the lack of beauty product options around the world for women with darker skin tones and textured hair.

“I started this company to create a space where women of colour can find products, from a curated selection of brands, that address our needs without us having to compromise in quality, price or our appearance," she says on the company's website.

"This is a beauty destination for melanin women by melanin women. One size fits all beauty is now a thing of the past!"


The e-commerce site offers everything from hair, skin, body, nail and lip products for women and also a section with more specialized merchandised for younger customers.

The products put an emphasis on the "must haves" for women of colour: highly pigmented makeup, foundation shades for a variety of hues and products to help get and maintain healthy hair and glowing skin.

Brands featured include U.K. natural hair care line Afrodeity, along with The Wrap Life, Los Angeles-based makeup line AJ Crimson, and many more.

“We aim to not just be a retailer, but a community where shopping becomes a memorable experience," Smith shares. "Bringing international beauty and cosmetic products to the local consumer, and using this platform to empower women of colour, across nationalities, age, hair textures, shades to embrace and claim their beauty.”

And it doesn't just stop there. According to InStyle, new products are added on a bi-weekly basis. So customers can look forward to grabbing more and more great finds.

A website like this could not come at a better time. Back in 2015, Racked reported black women spend about US$7.5 billion on beauty products every year, which is more than what 80 per cent of what other consumers tend to spend on cosmetics. And according to Yanira Garza, a Chicago-based beauty blogger, many mainstream retailers just aren't cutting it.

"Some brands are just trying too hard when they target us," she told the publication. "They rely on stereotypes that have nothing to do with how I live my life."


In Canada, entrepreneur Chantal Carter Taylor plans to launch Love and Nudes, a diverse lingerie line for women of colour, for similar reasons as Smith.

"Love and Nudes is about more than just undergarments," Carter Taylor told The Huffington Post Canada Wednesday. "We’re creating a brand that empowers women to love their skin."

We're here for all of this!

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