This time, Donald Trump's playbook didn't work.
Republican Roy Moore faced serious accusations of sexual misconduct in his bid to become Alabama's next senator. But instead of bowing down and backing out, he stayed in the race and went on the attack ― just like Trump did in last year's presidential race. He accused the media and the establishment of orchestrating a conspiracy against him, and cast the race as pitting good against evil, Christians versus everyone else.
Both Trump and Moore bet that their conservative base would stick by them and push them to victory.
But on Tuesday, Alabama sent a message that this time it wouldn't work, not even in a conservative state that Trump won by 28 percentage points in 2016.
Voters instead elected Doug Jones, making him the first Democrat to win a U.S. Senate seat in the state in 25 years. The Associated Press called the race for Jones 2½ hours after polls closed in the state.
When Jeff Sessions stepped down as senator nine months ago to become Trump's attorney general, it was considered a sure bet that the seat would remain in GOP control.
But then Moore came along, defeating the establishment choice in the Republican primary and giving Democrats a glimmer of hope that they could win ― or at least do better than they thought possible in Alabama.
The controversial Moore, 70, had long been known for his conservative religious beliefs, opposing equal rights for Muslims and the lesbian, gay, bisexual, transgender and queer community. And though he won statewide races for chief justice of the Alabama Supreme Court, his vote counts underperformed compared with other Republicans on the ballot.
Then in November, The Washington Post published an article in which four women accused Moore of pursuing them when they were teenagers and he was in his 30s. One of them said she was 14 when he sexually assaulted her.
After that story came out, more women came forward with similar stories about Moore.
Even after the bombshell allegations, Democrats were skeptical Jones, 63, could win. It was still Alabama, a state that Republicans dominate. But the Jones campaign set about focusing on three goals: 1) expand the Democratic electorate, especially by getting more African-American voters to turn out; 2) persuade some Republicans disgusted by Moore to vote for Jones; 3) hope other Republicans would simply stay home
"On a very personal level, I want to thank each of you for fulfilling a lifelong dream to serve in the U.S Senate.— Doug Jones (@GDouglasJones) December 13, 2017
We have work to do in this state.
Thank you all, god bless you."
Doug Jones, election night victory.#RightSideOfHistorypic.twitter.com/mpgFGAqofg
National Democrats tried to help out by staying quiet. Associating with the party wouldn't help Jones, who was trying to emphasize that he would work across the aisle and not be beholden to people like Senate Minority Leader Chuck Schumer (D-N.Y.) and House Minority Leader Nancy Pelosi (D-Calif.).
Democrats also got lucky with Jones, who had a strong biography (he was a U.S. attorney who prosecuted Ku Klux Klan members for a 1963 church bombing that killed four African-American girls) and made few major missteps during the campaign.
While Republicans are no doubt unhappy to lose a Senate seat, there are also some sighs of relief. There's a solid case to be made that they'll be able to win it back during the regular election in 2020, if they have a more traditional candidate. And now, they won't have to constantly be on the defensive about being a party that harbors an accused child molester.
They will still, however, have to contend with being the party that has a man accused of sexual misconduct by 19 women sitting in the White House.
Special elections aren't reliable predictors for what will happen during a regular election. But Jones' win gives a boost to the resistance movement that formed after Trump's victory last year, and it underscores the importance for the party of investing in all 50 states ― so that when a Moore-like opportunity comes around, Democrats are ready to take advantage of it.
It also showed yes, there are some allegations too grotesque for voters to stomach, even when a candidate follows Trump's playbook.