If you watched the Super Bowl on Sunday, you probably saw a commercial for pickup trucks that used clips from a Martin Luther King, Jr. speech.
The Dodge RAM spot played MLK's "Drum Major Instinct" sermon over shots of athletes training, children learning in classrooms, and soldiers being reunited with families.
People were not happy.
Black people cant kneel and play football but MLK should be used to sell trucks during the super bowl. Unbelievable.— Akilah Hughes (@AkilahObviously) February 5, 2018
The blatant commodification of black culture, black struggle and black pain illustrates perfectly how America is perfectly willing to exploit blackness but perfectly incapable of honoring it. #DodgeRam #MLK— Charles M. Blow (@CharlesMBlow) February 5, 2018
I'm sorry, they did *what* with MLK?— Matt Pearce 🦅 (@mattdpearce) February 5, 2018
Some pointed out what Martin Luther King, Jr. actually thought about advertising cars.
MLK actually said that luxury car culture was bullshit in a sermon and they didn't look that up before putting him in a commercial— Arthur Chu (@arthur_affect) February 5, 2018
Current Affairs magazine took matters into their own hands, and made a video of the same commercial with a different portion of the speech.
Watch the edited commercial in the video below.