An editor and writer, Adriana Ermter is skilled at perfume editorial. Her fine-tuned nose sniffs out all things fragrant, from niche couture blends to favourite bottles found in drugstore aisles. The former beauty director for FASHION magazine, Men’s FASHION magazine and fashionmagazine.com; lifestyle and shopping columnist for the National Post newspaper; and editor-in-chief for Salon Magazine and beautynet.com, is a respected beauty expert.
Her work can be read in Flare, Chatelaine and iVillage.ca, and she has been featured on eTalk, ET Canada, Steven & Chris, Fashion Television, FT and CosmopolitanTV’s Styleography. Adriana is the recipient of the following awards: Canada’s 2010 Fragrance Award for Best Print Media Editorial and the 2009 Best Online Video for a National Website -- both for her work with FASHION. Born and raised in Calgary, Alberta, Adriana resides in Toronto with her husband and their very spoiled feline, Trixie-Belle. She is accessible at: www.adrianaermter.com.
Remember when your grandmother used to show you how to dab the powdery floral perfume onto your pulse points behind your ears and knees and on your wrists? I tried to follow her advice once, maybe twice, but I get where my grandmother was coming from. A big part of perfume's magic is in the ritual of how you put it on.
My biggest scent-based temptations lie with the bottle. Jo Malone, Calvin Klein, Bobbi Brown, DSquared... it doesn't matter. I need to spritz them all on everyone and anything and no one is the exception -- not even my green-eyed feline Trixie-Belle.