Amanda Alvaro
Amanda Alvaro is the founding Managing Director of Narrative Advocacy Media. Over her career, she has worked on social marketing, brand development, advertising and public relations for a diverse range of business, government and not-for-profit organizations including; Scotiabank, WIND Mobile, Hyundai Canada, Ministry of Health and Long Term Care, Rethink Breast Cancer and Ontario Science Centre. She is known for her ability to build corporate and executive reputations and has provided counsel to small and mid-cap companies in various industries, including education, automotive, finance, health care, and telecommunications.

Amanda has developed award-winning social marketing strategies for communicating with a diverse audience and in 2009 led her team to win a Gold Cassie for Advertising Effectiveness for the youth-driven campaign on behalf of Trillium Gift of Life Network. In 2010, she led Narrative to win Best in PR at the Canadian Marketing Awards for the launch of WIND Mobile nationally.

Before joining Narrative and the Bensimon Byrne team, Amanda worked as the Sr. Communications and Issues Advisor for Ontario’s Minister of Education and served as the Sr. Media Advisor to Ontario Premier Dalton McGuinty in the 2007 provincial election.

Amanda is a media commentator and speaker on topics of politics, image, reputation and social marketing. She is a founding member of Ad Women of Toronto, Chair of Ad Ball and serves on a variety of boards and fundraising committees including; Empire Club of Canada, Innovators Ball for the Ontario Science Centre, Power Ball and a founding member of Artbound and the Committee for the Advancement of Girls of Women.

Blog Entries by Amanda Alvaro

A New Kind of Saudi Woman

Posted October 19, 2011 | 02:29 PM (EST)

She is 20. She tweets and Facebooks. She loves good books, hanging out with her friends and spending time with family. She's hooked on CNN.

She is a student, a daughter, a sister and friend.

She is Mariam, the delegate from Saudi Arabia.

Saudi Arabia.

Perhaps it's the entrenched stereotypes...

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How Girls Can Change the World

Posted October 18, 2011 | 12:45 PM (EST)

On a certifiably gorgeous afternoon in Paris, 21 young women gathered from their respective countries for the second G(irls) 20 Summit. It is just two weeks before the world's most influential leaders will make a similar trip to France for the sixth G20 Summit on Financial Markets and the world...

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