Andrea Plotnick
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Andrea Plotnick is National Expertise Director, Organizational Effectiveness for Hay Group, based in Toronto. Andrea helps clients in crafting and executing strategic change, whether it is designing organizations, building effective teams, or assessing, developing and coaching for improved performance. Andrea holds a Doctorate in Applied Social Psychology. She is a faculty member and advisor to the Directors College, a joint venture between De Groote Business School and the Conference Board of Canada.

Blog Entries by Andrea Plotnick

BlackBerry and Apple: A Tale of Two CEOs

(0) Comments | Posted February 5, 2013 | 5:52 PM

The unthinkable has happened -- Apple's brand value has dropped for the first time; demand for the iPhone is waning; share prices have declined; and Apple seems to have lost the its spot as the World's Most Valuable Company. Meanwhile, equally improbable, RIM (now BlackBerry) is seemingly rising from the...

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Want to Succeed in Business? Make Sure to Fail First

(2) Comments | Posted December 13, 2012 | 5:42 PM

I went to a parenting lecture the other day and couldn't help thinking how many of us have been caught up in the turbulent rotor wash created by "helicopter parents."

For those not familiar with the term, it refers to well-intentioned parents who literally hover over their kids, ensuring only...

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Want Your Employees to Love Work? Create a Community

(1) Comments | Posted October 5, 2012 | 1:13 PM

Since the dawn of time, the importance of a creating a strong collective identity has been understood by empires, religions, tribes, and organizations of all types. In the modern world, it is an invaluable tool for developing a cohesive, progressive and strong corporate organization.

A collective identity is the organizational...

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