As eBay Canada’s managing director, Andrea Stairs leads the Canadian strategy and operations of one of the world’s largest online marketplaces and Canada’s second largest e-commerce business. In this role, Andrea is responsible for cultivating eBay’s community of Canadian users -- from individual consumers to established brands and retailers -- and for overseeing all of eBay’s Canadian functions, including product management, marketing, business development, and public and government relations.
Andrea was most recently head of marketing for eBay Canada, managing the brand’s marketing strategy and execution. She was also instrumental in launching eBay’s French-Canadian website and in leading the eBay Motors team in Canada.
After receiving a BA from McGill University, Andrea obtained LLB and MBA degrees from the University of Toronto.
Andrea sits on executive committee of the board of directors of the Information Technology Association of Canada (ITAC).
A native of Montreal, Andrea now lives in Toronto with her husband and young son and daughter.
Like every person who makes their career a priority, my mother had to make tradeoffs between her personal and professional life. My mum's deep engagement in her career meant that attending every sports match and weeknight dinner was not an option.
One of the things that comes to mind on International Women's Day is the opportunities e-commerce creates for passionate female entrepreneurs. Recently, I connected with three exceptional female eBay sellers who've taken charge of their own paths to success by harnessing the power of the Internet.
The new year has only just begun, but it's already proving to be another interesting one for Canadian small and medium businesses (SMBs). While economic uncertainty and the changing political landscape are making it difficult to understand the challenges that lie ahead, one thing remains clear: Canadian entrepreneurs who are embracing technology -- and ecommerce, in particular -- are more diversified and feel better equipped to face 2017.
A BNP Paribas global study finds that Millennials are starting more businesses, with higher headcount and targeting higher profits than Baby Boomers . In Canada, the allure of being your own boss is also strong with young adults: A study by Intuit shows that one quarter of Millennial-age entrepreneurs have never held a full-time job prior to starting out on their own -- nearly three times more than entrepreneurs ages 35-54.
It's no secret that back-to-school (BTS) is one of the biggest seasons of the year for retail. Last year, for example, 239 backpacks and 125 laptops were sold on eBay in Canada every day during the BT...
According to Alberta's Centre for Innovation Studies, Canada has the second-highest level of entrepreneurial activity in the world. Having been with eBay Canada for more than a decade, and having spoken to eBay sellers across the country, I have firsthand proof that the entrepreneurial spirit is incredibly strong in Canada.
Summer -- generally a slow season for retail -- is becoming a popular time of year for deal events to catch consumers' attention and create urgency for purchases with seasonally-relevant, limited-time offers. A consumer may not have planned on opening their wallet, but if the deal is truly too good to pass up, then...
Clearly, a STEM education is not the only way to work in or lead a technology company. So while we work to get more women enrolled in STEM programs, we can also work to increasing gender diversity in the tech sector by attracting women with a variety of backgrounds at all levels. It all comes down to a change in culture.
For 2015 the top holiday themes all have a classic or nostalgic twist. Think Charles Dickens, Hollywood in the 1950s or even a rustic cabin from the turn of the century. My favourite theme for the holidays is 1950's retro. But honestly, trends aside, just pick a theme that you love and think will be fun for your guests.
Canadian retailers can still do more to live up to the hype of Black Friday and Cyber Monday. With nearly every major Canadian retailer taking part in Cyber Week, to come out a winner, retailers need to up their game.
One of my favourite parts about working at eBay Canada is getting to know the sellers who use our online marketplace. With Halloween just around the corner (a significant retail moment in Canada) I thought it would be fitting to share the story of one of our top costume and accessories sellers.
Just in time for small business month, I wanted to share these stories of entrepreneurs you might not know, but who are all harnessing online commercial opportunities to build thriving businesses and making their mark on the Canadian economy.
Working for a major e-commerce player for 10 years, I've become an online shopping expert. It's easy to find a variety of back-to-school must-haves online with different price tags; here are three examples that will help you balance your kid's wish lists with your budget.