President of Zone 3 VR & Founder of Merchlar and Co-Founder/ Former Partner of 5th Wall Agency - thought leader in VR&AR. His award-winning agencies, innovate with Virtual Reality, Augmented Reality, and 360 Video.
I am the president of Zone 3 (Virtual Reality) and the founder of 'Merchlar', a company that pioneered the Augmented Reality (AR) and Virtual Reality (VR) sector in Canada. A Co-Founder and former partner at 5thWall agency and the Montreal Chapter President of the VR/AR Association. I am also a bilingual keynote speaker and have presented at several international conferences including SXSW, C2, G20, Capital Innovation Défi MTL etc. My award-winning agencies, have built immersive experiences for a number of high profile global brands such as Universal Pictures & Twitter.
You can find out more about Awane and Augmented Reality & Virtual Reality at www.awanejones.com
Robot Control through Virtual Reality: A Look at the Present, Potential and Future Applications Immersive media and entertainment aren't the only applications demonstrated by Virtual Reality (VR) tec...
Virtual Reality technology has come a long way since its inception as simple, stereoscopic goggles in 1939. In the last few years, it has transformed into a variety of electrical devices and exploded onto the market as a surprisingly immersive media.
In the next years, omnipresent digital content and wearable devices could be game changers for the self-help industry. AR powered devices have the potential to help us break bad habits and adopt good ones in the same way our mothers taught us as children.
In a VR experience, you are put into a virtual world as someone who physically consumes space. Depending on the content, you can go from an observer to an influencer, where consumption of the virtual space and the content is totally up to you. You can choose what to observe, and follow each movement in multiple angles at your own speed -- you shape your own experience and consume the space and time differently than any other viewer.
It's great to see local business owners leveraging the popularity of Pokemon Go, but bigger players need to look at the bigger picture. Use not just Pokemon Go as a tool, but use the AR technology as a whole.
As people continue to adopt VR in the mainstream, many of our daily activities will be done in VR, as well. One of those activities, retail shopping, could easily make the transition. Brick and mortar retailers have already embraced online and mobile outlets. It won't be long before we hit the next logical step: the VR outlet.
Augmented Reality And Virtual Reality Shopping Co-Authored by Averie Hah and Alan Shekhtman (Source: Harvard Business Review) Stay Mobile It comes as no surprise that more shoppers than ever are stay...
It's natural for any industry to undergo changes, but few industries have experienced as many rapid changes as the pharmaceutical and health care ones. To remain relevant among these digitally wired consumers, big pharmaceutical companies have adjusted, making visible efforts to grab the audience's attention through web and mobile presence.
There is an overwhelming amount of evidence pointing at how dynamic mental imagery allows people to perform better. So then why aren't there enough studies focusing on using virtual reality as a performance booster for management executives who have to thrive under pressure? Well, there is now.
It is essential that arts organizations adapt to shifting demographics and a rapidly changing participatory culture. In effort to address this new need, virtual reality and augmented reality can show us new ways to explore the arts and help spark a new interest and motivation for arts-goers.
Instead of preparing for an open house that only lasts for a day, companies can now make the place accessible 24/7, and potential buyers can view or experience the space at their own convenience -- especially for international and/or high-profile buyers.
You see a pamphlet or a charity commercial about suffering kids in third world countries. Do you feel the kind of empathy that facilitates generosity, or do you feel the uncomfortable guilt that you try to avoid? At first, the shocking statistics and graphic photos worked -- the message was powerful and emotive. But after one too many pamphlets and commercials, the message is plain.
From luxury smartwatches to virtual reality catwalks at Fashion Weeks, major fashion influencers and retail brands are adopting technology to increase their scope and profits. There is a potential revolution in the way fashion items are marketed and sold, and major players are already embracing virtual reality technology to take part.