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Barry Kiefl

President, Canadian Media Research Inc.

Barry is the president of Canadian Media Research Inc. (CMRI), an independent research company, established in 2001. Barry was Research Director for the CBC from 1983-2001. While with the CBC he was responsible for all research services for CBC English and French radio and TV, including Sales, and helped established the successful strategies of CBC/Radio Canada in the 1980’s and 90’s.
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Would You Pay More Tax For Your Cable TV?

One of the great ironies in Canadian TV is that a large majority of Canadians think that a high percentage of their monthly cable bill already goes to CBC. In our most recent survey, about 1 in 4 thought that 25 per cent or more went to local stations. In other words, Canadians already think there is a cable tax!
05/05/2014 01:00 EDT
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Don't Believe Everything You Read About CBC Cuts

The National Post ran a commentary saying CBC seemed incapable of reinventing itself, which may be true, and concluded that it didn't matter since TV viewing was in decline and the television industry, that is, networks, cable, etc. wouldn't exist in its present form in "maybe two years." This blissfully ignores the fact that TV viewing and cable/satellite subscriptions have shown no decline.
04/16/2014 12:36 EDT